On the VTEX platform, merchants can set up the release date of a product and offer it in presale mode. The presale allows clients to reserve these products upon payment prior to the actual product launch date and market availability.

In this article we will cover the following topics:

• Creating a product for presale
• Scheduling prices
• Scheduling content

Configuring the Release date field for a product doesn't impact the product display on the storefront, which is determined by the activation or deactivation of the Display on website field.

To make a product available on presale, follow the steps below:

1. In the VTEX Admin, go to Catalog > Products and SKUs, or type Products and SKUs in the search bar at the top of the page.
2. Click + Add Product.
3. In the Storefront section, in the Release date field, select the desired release date for the product.

This field helps sort search results on the website. You can use the query string O=OrderByReleaseDateDESC to retrieve this value and display products in order of release date. In addition, the value of this field influences the creation of automatic collections and determines the product indexing date.

4. Fill in the other fields required to create the product. Know more in Adding or editing products.
5. Click Save.
6. Click the SKUs tab.
7. Click + > Add new SKU.
8. In the Commercial strategy section, in the Presale date field, select the desired date for the presale, indicating when the item is expected to arrive in stores and be available for sale.

For this configuration, you need to consider both the item release date and the estimated delivery time: final delivery time = delivery SLA + supply batch delivery time frame.

9. Fill in the fields required to create the SKU. Know more in Adding or editing SKUs.
10. Click Save.

Presale items must only be invoiced on or after the launch date, when the product becomes available in inventory.

To schedule your store's fixed prices for the presale of a product, follow the steps described in Scheduling prices.

To increase success in the pre-sales stage and achieve greater customer reach, it is important to enhance the promotion of the product that will be launched. For this purpose, it’s worth to schedule content about the release date, as explained in the article Scheduling features for special events.