On the VTEX platform, you can manage your store's product listing page using cross-sell and upsell strategies.

Offering a complementary item related to what the customer is purchasing during their shopping experience. For example, when buying a phone, the customer might also be interested in headphones or a case for the new device.

Offering a higher-end version of the item the customer is purchasing. For a phone, this could mean presenting another model with more features or offering the option to upgrade from wired headphones to a Bluetooth version.

See below the possible cross-sell and upsell relationships between SKUs:

• Accessories: Complementary items suggested for the main product. Customers can select accessory items on the product listing page using a checkbox.
• Suggestions: Product recommendations. A SKU will only be displayed as a suggestion when its price is higher than the price of the item being sold.
• Similar products: Alternatives to the selected item or products with similar characteristics.
• Show together: Suggestions to buy items together.

These product listing page settings can be associated with the Buy Together promotion.

You configure this at the SKU level in one of the following ways:

• Via VTEX Admin: Manually when adding or editing the SKU, or in bulk, using a spreadsheet.
• Via API Reference: Using the Catalog API.